Razi Barbershop

Industry: Men's Grooming & Lifestyle

Services: Brand Identity, Logo Design, Typography, Color Palette

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My Process

Strategy & Mood: For Razi, I aimed to channel the timeless charm of the traditional barbershop with a clean, bold identity. I explored the intersection between modern masculinity and classic barber culture, creating a brand that resonates with contemporary men seeking quality and authenticity.

Visual Identity: I utilized structured typography paired with sharp, heritage-inspired motifs to convey reliability. Deep neutral tones were chosen for the color scheme, reinforcing a grounded, strong masculine feel. The logomark subtly incorporates comb and scissor shapes within the design.

Implementation: The final package included a cohesive branding system adaptable for storefront signage, packaging, and social media. Razi’s identity empowers the client to consistently communicate their professionalism and unique aesthetic across all channels.