FlexFit Studio

Industry: Fitness & Wellness

Services: Logo Design, Brand Identity, Social Media

←

→

My Process

Research & Strategy: I conducted in-depth research on the modern fitness landscape and how boutique studios differentiate themselves in a saturated market. Targeting young professionals and fitness enthusiasts, I focused on values such as performance, discipline, and self-improvement. The goal was to create an identity that feels motivating, dynamic, and tech-savvy.

Visual Language: I developed a bold geometric logomark and clean type system, integrating sharp angles and clean symmetry to emphasize control and motion. The visual system used high-contrast neon greens against dark backgrounds to spark energy while maintaining a sleek and professional aesthetic.

Execution: The deliverables included a typographic and symbolic logo, an energetic color palette, templates for social content, and branded assets for both digital and print use. The brand now reflects a forward-thinking and empowering environment suitable for next-gen fitness culture.