Elxis Real Estate Agency

Industry: Real Estate

Services: Brand Identity, Logo Design, Color Palette, Typography

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My Process

Research & Strategy: I began by researching the target audience — upper-middle class individuals seeking security and prestige in their investments. The brand needed to project stability and sophistication.

Visual Language: I chose warm earthy tones, a classic serif typeface, and a layout inspired by structure and order. These elements together signal comfort, timelessness, and elegance.

Symbolism: The logomark draws from Greek columns, suggesting heritage and trust. The serif font reinforces the brand’s dependable tone.

Execution: After finalizing the identity system, I designed cohesive social media templates and elegant stationery to complete the branding experience across all touchpoints.